Absolutely fabulous ad. There’s something to be said about how the viewer is challenged in this ad. By being what I would describe as self aware, the ad gains some credibility in attacking our own lack of perception. Makes me think about the quote inscribed in the pronaos, “Know thyself.”

Love this new marketing campaign from Bonobos. The clothing start up seems to have hired the comedic geniuses behind Eagles Are Turning People Into Horses, Brian McElhaney and Nick Kocher, to come up with this satire on wearable technology. It’s funny, beautifully shot, and best of all sends the product’s message across; ‘You are what you wear, what you wear is you’. Even the way their marketing email was formatted was specifically designed to appeal the modern day hipster, their target audience, by appealing to their inner most need for the cutting edge. 

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adteachings

adteachings:

"In response to yesterday’s post about the KFC spot, an alert reader reminded me about a conceptually identical spot done last year for Vodaphone by Grey London.

I agree the Vodaphone spot is better, but the KFC team had the idea three years ago, and can thus claim to be more original.”

Absolutely wonderful ad. I wish there was a little less jarring of a transition form the ad to the Vodafone imagery (it could definitely have been more subtle) but I was so effectively drawn in that its really just a minor complaint. 

This ad is beautifully shot and edited. I can’t help but lament that they didn’t end it at the stand off, as the unnecessary shots of the tires and the corny ending ruined the emotional build up. In any case, the ad combines all the great things we’ve seen in automobile advertising, from a sense of adventure to life long reliability.